Why direct mail marketing is yesterday’s news!

On paper, direct door to door mail marketing seems like a great idea, since you are putting advertisements; and therefore your company image, directly into the hands of your customers at their doorsteps.  However, newer technology methods, such as e-mail seems to be more effective than the older marketing method of direct mail for many reasons.

With the rising costs of posting your marketing material, this older method becomes simply too expensive.   Email marketing on the other hand is extremely cost effective, can reach a wide audience in a very short period of time and allows recipients to immediately act on messages.  Email marketing allows links to be embedded in messages, which drives instant website traffic and results can be easily tracked to see exactly how effective each campaign is.  Due to this tracking facility, each email campaign can be experimented with, to give a clear understanding of what works and what doesn’t.  There is no such tracking facility with direct mail; in fact there is no measurable means of pursuing if each campaign got any positive feedback at all!!

Exhibiting our own impressive in-house Email Marketing platform; Net Torque, 3d Marketing provides the full package for your marketing needs.  From data requirements; to email write ups and design; we can offer the skill and dedication to get your company noticed by the right people.

Learn more about Email Marketing or call one of our Account Managers on 01772 643200

Posted in Blog | Posted on September 11, 2012